About the role
GreenHarvest’s snacks and breakfast-cereal portfolio is growing 30% year on year in Mumbai, and the city is being split from two areas into three — this role owns one of them. You will manage 8 sales officers, 22 distributors, and roughly 9,000 outlets, with a mandate to add 1,500 more this fiscal. The company promotes ASMs to regional roles from within; both current Mumbai RSMs held this exact position.
Key responsibilities
- Deliver monthly primary and secondary targets for an area billing ₹3.5 crore a month
- Coach 8 sales officers through market work — minimum three days a week in trade
- Manage distributor health: ROI above 18%, claims settled within 21 days, zero infestation issues
- Expand weighted distribution of the top 10 SKUs in general trade by 8 points this year
- Plan and execute trade schemes within budget and audit their billing accuracy
- Coordinate with the modern-trade team on share-of-shelf for 40 key accounts in the area
Requirements
- 4–8 years in FMCG general-trade sales, with 2+ years managing sales officers
- Proven distributor appointment and correction experience — you have replaced at least one
- Working knowledge of DMS platforms and secondary-data-driven review culture
- Fluency in Hindi and functional Marathi for trade conversations
- Willingness to travel across the area five days a week with your own vehicle (allowance provided)
Nice to have
- Food or snacking category background
- Experience integrating quick-commerce or B2B apps into area planning
- Rural or wholesale channel exposure
About the employer
GreenHarvest Foods is a ₹1,400 crore packaged-foods company whose snacks, muesli, and instant-mix brands sit in over 4 lakh outlets across western and southern India. It has doubled revenue in four years while staying family-owned and debt-free.